In this episode, we discuss how the COVID-19 pandemic affected healthcare so rapidly in 2020 and whether these changes will stick in years to come.
In this episode, we discuss how the COVID-19 pandemic affected healthcare so rapidly in 2020 and whether these changes will stick in years to come.
David Houlding, Director of Healthcare Experiences on the Microsoft Industry Experiences team, describes some of Microsoft’s current major initiatives around Healthcare like investing in AI.
Our guests, Irma Rastegayeva and Evan Kirstel of eViRa Health talk about what interesting technology and trends are in healthcare right now, as well as how technology can best serve healthcare to be more agile in serving current strains in the healthcare system, and how we, as consumers, are now using wearables like Fitbits and Apple Watches to take in-home monitoring of our own health to the next level.
Episode Links
Follow eViRa Health on LinkedIn or Twitter.
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Guests
Irma Rastegayevais a former Googler, software engineer, and technical manager, turned Digital Storyteller and Coach for clients in healthcare, life sciences & health tech. She is particularly focused on the patient journey.
Follow her on Twitter or LinkedIn.
Evan Kirstel a tech influencer and evangelist with 30 years of experience in enterprise sales, alliances, and business development. He brings a unique perspective to remote work, social, mobile, and the voice/video/web collaboration market and cloud technology.
Follow him on Twitter or LinkedIn.
David Houldingis the Director of Healthcare Experiences on the Microsoft Industry Experiences team. He has extensive experience in healthcare and related technologies, most recently cloud, blockchain, and AI.
Follow him on Twitter or LinkedIn.
Hosts
Paul Maher is General Manager of the Marketplace Onboarding, Enablement, and Growth team at Microsoft. Follow him on LinkedIn and Twitter.
David Starr is a Principal Azure Solutions Architect in the Marketplace Onboarding, Enablement, and Growth team at Microsoft. Follow him on LinkedIn and Twitter.
Welcome to the Azure for Industry Podcast. We're your hosts, David Starr and Paul Maher. In this podcast, you hear from thought leaders across various industries, discussing technology trends and innovation sharing how Azure is helping transform business. You'll also hear directly from Microsoft thought leaders on how our products and services are meeting industries' continually evolving needs.
DAVID STARR: Hello, listeners. Today we're talking about something that is top of mind for everyone in the world at the moment and that's current trends and technologies in healthcare. And for that conversation, we're joined by Irma Rastegayeva, and Evan Kirstel, and David Houlding. Irma and Evan are co-founders of eViRa Health.
Irma is a former Googler, software engineer, and technical manager turned storyteller and coach for clients in healthcare, life sciences, and health tech. She's primarily focused on the patient journey.
Evan is a tech influencer and evangelist with 30 years of experience in enterprise sales, alliances, and business development. He brings a unique perspective to remote work, social, mobile, and the video, voice, and web collaboration tooling and technologies that we see in the collaboration space and in cloud technology.
Irma, welcome to the program and Evan.
IRMA: Thank you very much.
EVAN: Thanks so much. Thanks for having us here.
DAVID STARR: Absolutely. It's an absolute pleasure for us to host you on the show today. And finally, David Houlding is the director of healthcare experiences on the Microsoft Industry Experiences team. He has extensive experience in healthcare and related technologies most recently cloud, blockchain, and artificial intelligence. So, David, welcome to the show.
DAVID HOULDING: Thanks, David. Great to be here.
DAVID STARR: And David, I'm going to start off just with a quick question for you about some of Microsoft's current major initiatives around healthcare. Where is Microsoft focused with regard to healthcare today?
DAVID HOULDING: Yeah, healthcare is actually amongst our strongest industries at Microsoft. We have multiple doctors and nurses on staff. We have several teams worldwide, north of a thousand people, focused on healthcare. And when we say healthcare, we actually cover all the segments, so providers, payer pharmaceuticals, and life sciences worldwide, and we're really guided by what we call industry priorities scenarios for healthcare. We've got enhancing patient engagement, empowering health team collaboration, improving clinical and operational insights, and we have to protect health information, and we have re-imagining healthcare, which is really focused on value-based care and innovative new technologies that are transforming healthcare. So we're really aligned with the healthcare quadruple aims which are reducing the cost of healthcare making healthcare more accessible, democratizing healthcare, improving patient outcomes, improving patient engagement and experiences, and improving the experiences of healthcare professionals, and reducing burnout.
Microsoft Cloud for Healthcare is a major initiative. This has to do with an ecosystem of leading healthcare solution provider partners of Microsoft and helping those partners ensure their solutions are not only well integrated with Microsoft platforms and services but also with each other. And the whole theme there is that the healthcare industry can take those solutions, and they're already seamlessly integrated with Microsoft platforms and tools, but also each other. So the healthcare customer can get up and running quickly without a big IT or system integration project. So my specific team works with healthcare partners that provide leading solutions to healthcare, to the industry, think of the health systems, the health plans, the pharmaceuticals, and life sciences. And we really bring several partner opportunities with Azure and the Marketplace to enable procurement provisioning and deployment of partner solutions worldwide, which is super important in general but even more so with COVID-19 where the need to get solutions quickly and focus on healthcare is paramount. We also help with go-to-market partnerships with our key healthcare partners to help them grow worldwide with Microsoft.
DAVID STARR: Thank you very much for that. That's a really good grounding for our conversation, some of the things we're going to be delving into today. And with that, Evan, I wonder if you could tell us a little bit more about eViRa and what your organization offers.
EVAN: Yeah, thanks so much. So Irma and I founded eViRa Health with a mission to take our passion for storytelling, and digital, and social media to clients. We built an audience of hundreds of thousands of followers over the years and have a tremendous interest in emerging tech, in education, and sharing insights, and we found social media was the ideal platform to engage. And our goal with eViRa is to educate, to inform, to entertain, and to explore emerging technology topics like digital health, the Internet of Things, 5G, and beyond.
DAVID STARR: Can you say a little bit more about "entertain"? I'm wondering exactly what you mean by that.
EVAN: Well, people go to social media to be informed from a B2B standpoint, but they also go to educate themselves and to be entertained, to meet and connect with new and interesting people, to share funny or amusing perspectives on the current reality we're in to build empathy. And it's kind of a diversion particularly during the pandemic, as we're trying to seek meaning, and connection, and distraction from the challenging realities around us. So social media even in a B2B business context, has become kind of a source of inspiration and entertainment.
DAVID STARR: Wonderful. Thanks for that. Paul, over to you.
PAUL: Thanks, David. That's great, Evan. And so maybe a question to both yourself and Irma but maybe Evan you can begin and then Irma will follow. So if you think about technology trends in healthcare, what are you seeing, and what is most interesting to you at the moment? And obviously, with everything that's going on in the world, have we seen any changing trends or needs?
EVAN: I've seen this tremendous leap forward in terms of digital technology adoption. Frankly, the healthcare industry has lagged traditionally behind many other industries in digital adoption. We all have this experience of walking into the doctor's and being handed a clipboard or getting a prescription and having it faxed over to our CVS or Walgreens. And healthcare has sort of been relegated to this 20th-century view of technology adoption. So what I'm most impressed with is this rapid take up of digital within healthcare whether it's wearable technologies, obviously, through the pandemic, massive increase in telehealth and telemedicine services, and applications of bleeding-edge technologies like AI across the board. It's been quite a wake-up call and frankly, exciting and a bit of good news in an otherwise terrible news year.
IRMA: So with my patient advocate and patients' hats on, I am particularly interested in technologies that are on the front-end of the healthcare continuum. Thinking about innovation in healthcare and health technology in terms of its position on a continuum is important as the impact on health outcomes is usually higher the closer it is to the front-end of the healthcare continuum. Therefore, I'm a strong advocate of disease prevention and an overall holistic approach to healthcare moving from sick care with a focus on downstream clinical care towards more upstream interventions as well as treating the patient rather than the disease. And we can talk later on about specific technologies that are both empowering patients to take more control over their own health and those other solutions to help move towards upstream interventions, and digital health has some strong offerings for that.
PAUL: Thank you. That's super helpful. David Houlding, anything to add from your perspective?
DAVID HOULDING: I'm completely resonating with those messages. And the leap in digital technology adoption has been profound over the last year or so, driven to a large extent by COVID-19. And healthcare traditionally, of course, has lagged in the rapid adoption of new technology, and healthcare is known to be conservative and maybe rightly so especially on the providers' side where patients' lives can be at stake. But out of necessity with COVID-19, we've seen the rise of technologies. Evan hit a couple of really key ones, telehealth, telemedicine, remote patient monitoring but also the development of vaccines and therapeutics in record time, just outstanding.
And Irma, I loved your message about disease prevention and the holistic approach. We're also very much about proactive, preventative, patient engagements, and experiences. It comes down to who's most accountable for the patient's health and well, it's the patient actually. The patient is deciding what they do, what they eat, et cetera, and so the more we can engage patients, give them great experiences, help them take ownership of their healthcare, and be proactive and preventative, the better. And we're very much about technologies that empower healthcare professionals, so AI and machine learning are great examples of what we call intelligent health where they can produce actionable insights that empower healthcare professionals to make better decisions to improve patient outcomes, reduce the cost of care, improve patient engagement and experiences and even improve the experiences of healthcare professionals.
DAVID STARR: It's great to see that Microsoft is supporting some of the ideas that we're all seeing together. That's wonderful. And one of the things that is sort of a mantra in technology organizations is that no one benefits from technology for tech's sake. And so I'm wondering, Evan, how technology can or is best-serving healthcare to be a bit more agile to serve the current strains we all know are on the healthcare system in this trying time of the pandemic.
DAVID HOULDING: Yeah, it is a trying time, and it's been made more challenging given some of the legacy infrastructure that we have in place that's been necessary to cope whether it's an EMR system, and I took a look at one last week, and it looked like it was something out of the 1960s mainframe era, or whether it's those fax machines that proliferate doctor's offices where the whole back office and billing system within healthcare organizations that frankly is fundamentally broken. We need to consider almost a warped speed infrastructure, an IT refresh, on our nation's healthcare infrastructure to cope not just with the pandemic but the follow on challenges stemming from the pandemic and to get our system and our society ready for its next big challenge, whatever that might be. So, I'm very optimistic. But frankly, benchmarking the U.S. healthcare system against other nations around the world, both private and public, we're pretty far behind in terms of outcomes, and so there's a ton of work to be done to get those best-of-breed solutions in place.
DAVID STARR: There is a lot of work to be done here, and a lot of organizations given the current state of things, have sort of reprioritized where their investments are going. So I'm wondering if we're seeing organizations, health organizations, reprioritize and start to invest in those core services to bring them up to more modern technologies.
IRMA: That's a great question. Evan mentioned some of the legacy challenges within the health IT and healthcare systems. Another example of what COVID-19 has accelerated is a move to technology such as telemedicine, for example. So what we've seen with COVID is in less than a year it has altered our individual and collective behavior, changing both healthcare and workspaces potentially forever. So telehealth is one example where you have technology that's been slowly gaining traction over the last 10 years, and yet with the COVID pandemic, it seems to overnight just gain such wide adoption, and it has become such a mainstay in healthcare. From the patient and the patient advocate perspective, that is the kind of technology that is really welcomed by patients. And the reason why that is is because we rarely think about the investment of time and resources that happen on the patient side just to have a doctor's appointment in terms of the time to travel, wait time, and time of work, and patients if they have a patient advocate with them, that's all those challenges times for two people.
So telemedicine allows patients to remove all those logistics and that investment of time and have a connection to the physician. And the benefit for physicians, there's many including being able to see patients in their own environment at home. As we know, the social determinants of health are large factors affecting health and wellbeing of people. So I have seen a lot of feedback from physicians talking about how they're able to make different and deeper connections with their patients when they see them in their home environment.
Now, this pandemic will eventually go away, but we believe for both patients and providers who have embraced telemedicine, we believe that this technology will persist well beyond the pandemic. The opportunities to deepen and improve healthcare and clinical outcomes through telemedicine and even more broadly through remote patient monitoring are quite important. So we know that 75% of people in the U.S. have at least one chronic disease or a chronic condition that would be better managed through continuous monitoring of their health status as opposed to just episodic visits to the doctor. And telehealth and telemedicine allow us to use those technologies like sensors and wearables and telemonitoring to provide a more holistic view into patients' care on a day-to-day basis.
PAUL: Thanks, Irma. That's great. David Houlding, anything else to add when we think about it from a Microsoft point of view?
DAVID HOULDING: Yeah, absolutely, and several excellent points as well. And I'll tie it back to personal experience. We've been talking about telehealth and the merits of that, but I had my first telehealth consult with my doctor in the time of COVID, and it was a great experience, no waiting room, saved a lot of time not commuting there and back and so forth, and it was very effective. So I completely agree with Evan and Irma that it's here to stay, certainly serves us during COVID-19 but very likely will live on, telemedicine and remote patient monitoring but also technologies like consumer health and all the internet of medical things that support telehealth health in its early stages, talking with your doctor. And it can be made even more meaningful if we can put some measurements in that from blood pressure cuffs, glucometers, pulse oximeters, smartwatches that can monitor the heart, and many more. And that's going to empower the patient but also healthcare professionals with more data.
And so Microsoft is working to support with technologies such as Microsoft Teams that can help with things like telehealth but also the cloud which enables healthcare to be more agile and innovative. They can spin up new services, new solutions, much more quickly than they could if they had on-prem IT infrastructure and had to get new hardware and maintain the hardware. And cloud just makes healthcare so much more agile to innovate and adopt these new technologies. And then intelligent health is super important so technologies such as artificial intelligence, machine learning which can ingest the vast quantities of data coming out of these devices and empower the patients, empower the healthcare professionals with actionable insights they can use to make better decisions to improve healthcare.
PAUL: Thanks, David. What I'm curious about now is with our changing times, with our remote everything world, I think we're seeing much more innovation and acceptance. What I'm curious about is some of the innovation that perhaps is already here and specifically I mean wearables. And wearables have been interesting, but I'm curious to see are they moving beyond being a fad or something that is a passive thing that supports sports and steps et cetera to being kind of key and integral to our remote everything world and complementing things like telemedicine? So maybe a question for you Evan, is wearables growing up and becoming kind of a serious compliment that we are using to help and monitor our health? What are your thoughts?
EVAN: Yeah, absolutely. We've moved beyond the Apple Watch and the Fitbit being clever and fun toys to devices that are being deployed in the home now to help take care of folks with chronic diseases and to communicate back to hospitals and caregivers. And when you think about this challenge of an aging population not just in the U.S but pretty much all of Western society, we're going to need these advanced solutions for aging in place and in-home caregiving. And there really is no better solution than technology here where you can bring together sensors on the body. You can bring together speech recognition, you can bring together passive scanning of environments and listen for things like falls or other emergencies right into the home in a very seamless way. And there are real solutions being deployed today including from some of our clients at eViRa that are going to radically change how we age in place safely moving forward. And of course, all of this is delivered through cloud conveyed in simplicity in management and centralization and security of data. It's exciting times, but also it's frankly very necessary given now we're all getting older and grayer here in the U.S. in particular.
PAUL: Thank you, Evan. And I join you there — we're all getting older and grayer. And so let's double-click a little bit and maybe David Houlding I'll pull you in here. So of course, it's great to hear about these wearable devices kind of grow and go up and become much more serious and impactful in our daily lives. The challenge we then have is how to attain the insights from those devices because they're spewing out lots of data. Evan, you mentioned cloud obviously being key here. So maybe, David, can you sort of pull things together and think about from all these devices that are now becoming maybe more mainstream and critical and within healthcare, what's happening in the back-end to be able to gather, wrangle this data drive some meaningful insights? And how is cloud helping and Microsoft helping here?
DAVID HOULDING: Yeah, absolutely. It's really about platforms, tools, and partnerships. The cloud of course is the platform Azure, but many tools such as Azure FHIR API enable ingestion and facilitate interoperability and integration that enables bringing all of that data together from these diverse devices and facilitating the analysis of that data. There's a real risk that healthcare could drown in data, arguably they already are. And so what's super important is to have a way to rapidly derive actionable insights in real-time to empower healthcare professionals from that data. And that's why technologies like artificial intelligence, machine learning, and the myriad of healthcare partners’ solutions that run on Azure them being able to ingest this data and do the analytics on it to derive those actionable insights to empower the healthcare professionals is key.
And I certainly resonate with what Evan was saying about chronic diseases and preventing re-admissions or repeat episodes and the aging populations and enabling independent living. But also back to Irma's point earlier about patients that have not yet had episodes or evidence of chronic disease but may actually have issues lurking under the surface that can be detected early, what if we could use these technologies, and many already are, to enable the detection of things that maybe the patient didn't even know they had and facilitate that proactive, preventative healthcare? The earlier these issues can be detected, the better they can be treated the better quality of life for the patient and reducing the costs of healthcare.
PAUL: Thanks, David. And I know we talk about this a lot. David and I work on the same team. I mean, of course at the core, when you think about cloud and healthcare, privacy and compliance is key. I'll just kind of put a plugin there. When we think about the Microsoft Azure Cloud security compliance, reliability is at the core of what we're doing. And it's great to hear about, to your point David, the services that we're enabling on the Microsoft Azure Cloud drive innovation more quickly. And of course, our partner ecosystem that really is building and driving innovation on top of our platform that's key to success as we all work together to really bring about change and help the healthcare community and patients worldwide.
DAVID STARR: One of the things that I'd like to delve a little bit more into is the notion of artificial intelligence in healthcare. We've mentioned it several times already in our conversation sort of tangentially as being important. But Irma, I'm wondering if we could speak to some specifics about what artificial intelligence is doing and the impact it's having in healthcare.
IRMA: Absolutely. Back to my points about the importance of innovations along the healthcare continuum specifically disease prevention and early intervention, wearables, and AI have an important role to play in COVID-19 in particular with early detection of viral infections like SARS-CoV-2, examples will be wearables like the Oura Ring which can detect three days before the actual onset of symptoms that could be perceived by us humans. So, wearables are uniquely positioned to collect the kinds of data that using intelligent health algorithms and AI can decipher specific actionable insights for us.
So another area we haven't talked about yet is drug discovery, so harnessing data science and AI for drug development innovation is really a growing field. In fact, a recent McKinsey company article positioned the application of these breakthrough technologies and drug research and development as a hundred billion dollar opportunity. And once again, COVID-19 brings this into sharp focus because even before the onset of this horrible pandemic, pharmaceutical companies and the pharma, and the industry overall have been struggling with the ways to reduce the staggering expense and the amount of time it currently takes to develop new therapeutics. And so with the eyes of the world now on pharmaceutical and biotech companies as they develop these safe and effective vaccines for COVID-19, developing novel therapeutics, getting them to market sooner with less compound needing to be tested and proved, that's a great opportunity for AI to be there alongside scientists and researchers in a kind of new digital collaboration. And the scientific cloud has a large role to play here. It's, kind of, enabling technology that is a backbone of collaboration across people, and teams, and even different companies across the world. We know that even in these novel vaccines, the one that's been first approved in the U.S. is the collaboration between a small biotech company and a large pharma company, Pfizer. So these collaborations become more and more important, and AI is truly an enabling technology for the future. But this future is already kind of starting to be here, I think it's important to note.
EVAN: Yeah. And I'm super excited by the opportunity AI presents to augment human capabilities. There's lots of talk in the media about fear of AI replacing jobs and replacing people and that might be valid long-term. But certainly, in the medium-term, we're looking at AI vastly assisting humans in their various roles even at things like image recognition, think about radiology and the opportunities that AI is enabling today to assist radiologists in identifying potential risks and tumors, et cetera, enabling those radiologists to massively scale the amount that they can work and patients they can engage in the same amount of time. So the whole healthcare industry has a staffing shortage, and we're in the midst right now actually of a staffing crisis. So the idea of AI empowering those healthcare workers with additional resources, tools, and platforms to scale their expertise is a real upside of AI, and it's really much more important in the short-term to focus on enabling those humans with augmented intelligence that can help patients and caregivers alike.
DAVID STARR: That's perfect. And as we look at what Microsoft is doing, I know Forcer* recently named Microsoft as an industry leader in artificial intelligence in general and the tools that we offer. And I wonder, David Houlding if you could speak just a little bit to where Microsoft is investing in AI for healthcare in particular.
DAVID HOULDING: Yeah, absolutely. And I completely resonate with what Irma and Evan were sharing. And it really isn't about AI replacing healthcare professionals, but it is about healthcare professionals that are able to leverage AI, being empowered with actionable insights that enable them to make better decisions to improve patient outcomes, reduce healthcare costs et cetera. So the common theme is really empowering healthcare to do more, enabling healthcare to focus more on healthcare and patients and less on technology and IT projects and system integration. And that's really what a major initiative at Microsoft called Microsoft Cloud for Healthcare is about. It's about pre-integrated leading partner solutions from healthcare solution providers that are both pre-integrated with Microsoft platforms and tools but also with other partners' solutions. So healthcare systems, healthcare plans, pharmaceuticals, life sciences can rapidly procure these solutions via the Azure Marketplace, get up and running quickly to deliver healthcare value, improve patient outcomes, reduce healthcare costs, and so forth. So we're really focused on both clinical and operational insights. So on the operational side think like COVID waves moving around and empowering healthcare to make better predictions about what kind of resources they'll need, how many staff on a given day, how many medical devices of a given type, ventilators or otherwise they're going to need on a given day, that's what operational insights and intelligent health is about and on the clinical side, helping with diagnostics, so AI solutions on Azure available now in Azure Marketplace to assist healthcare professionals in diagnostics to help improve patient care and outcomes.
PAUL: Thanks, David. So as we come to an and then close down the show, I have one final question and maybe Evan this goes to you. So of course, 5G is a major breakthrough for us at the moment. And tangentially, funny story, my co-host David Starr just moved house and is having some internet problems with actually running the show through 5G today. So obviously 5G is going to have a huge impact for all our lives. And as we think about healthcare and health tech, Evan, what are your thoughts on 5G and the potential impact it can have within healthcare and health tech?
EVAN: Well, the impacts will be profound at one level, just regarding access, we've seen a huge investment in subsidizing rural broadband and rural wireless services, which means 4G and 5G services will be offered to way more of the country in particular rural America in ways that it hasn't had access to broadband services in the past, which of course are fundamental to telehealth, telemedicine, and even just a rural hospital functioning. And beyond just smarter pipes and smarter phones and devices, we're going to see hospitals be able to adopt 5G in meaningful ways. I mean, a lot of the LAN and WAN and sort of health IT infrastructure on which all these applications including cloud are based is kind of a legacy technology, legacy WiFi, and copper cabling, and all kinds of legacy stuff. And 5G offers the opportunity to refresh that whole infrastructure, not just end-users, but in the healthcare organizations themselves to speed transmission of data and communications and video throughout the hospital organizations and to improve collaboration. So it's a massive once in a generation kind of refresh. It will really fundamentally transform the economics of the IT world, which will help in this push to a more digital healthcare kind of universe.
PAUL: That's great. And Mr. Starr, feel free to share your personal experience as we close up the show.
DAVID STARR: [Laughs] Well, I'll tell you it's been interesting working with some 5G technology over the course of the last couple of weeks. And I can tell you that just now even in early adoption, in speed tests, I'm getting things like 100 meg down, and 60 up. So I can definitely see how this is going to change, as Evan pointed out, the landscape of what's possible with connectivity between not only devices but maybe even things like the augmented reality that we see for remote care, remote surgery even, are things that I know Microsoft has looked into and highlighted at conferences and things like this. So I can see how 5G is going to have a major impact. And with that, we're kind of winding down our conversation here. And I want to point out that Irma and Evan, how can listeners learn a little bit more about you and the work that you do so that they can take forward an action to get in touch with you?
EVAN: Follow us on Twitter, the handles are in the show notes I believe, where we engage and talk about these topics literally daily around the clock, and also check out our website evirahealth.com.
DAVID STARR: And you're absolutely right we'll have links in the show notes to that so people can follow you for your infinite wisdom on these topics. And, David, how are Microsoft partners and customers able to engage? Where might they go for more information?
DAVID HOULDING: Yeah, there's several opportunities to engage. Thanks, David. So the first one I'd recommend is to have a look at microsoft.com/health, lots of deep information there about Microsoft's healthcare focus across the segments worldwide across our different key industry priorities scenarios and many interesting things going on. So Azure Marketplace is one of the storefronts on our marketplace. You can go to azuremarketplace.microsoft.com and see leading healthcare provider payer pharmaceutical and life sciences solutions available now for procurement worldwide. And we have AppSource which is another storefront of our marketplace which is intended more for business users and also see a variety of different healthcare solutions. I think near 1,000 solutions are up there at present covering all the different use cases.
You can also see solutions available in the marketplace through your actual Azure portal. If you log into your Azure portal you use to administer your Azure Cloud, you can access the marketplace right there and find the solutions, learn about them, test drive them, procure provision, and deploy them worldwide.
There's also the partner center, which you can look at to get started with the marketplace if you have a solution you'd like to publish on the marketplace to make it available for health systems, health plans, pharmaceuticals, and life sciences. And reach out to us healthcareindustryexperiences@microsoft.com if you have an industry-leading solution that's deployable on Azure and you'd like to explore opportunities to work with our team to accelerate your solution to be transactable on the marketplace and partner with us to grow worldwide. And, David, I think you'll probably include a bunch of links in the podcast notes. So encourage folks to just take a look at that because we're sharing a lot of different links and emails and so forth.
DAVID STARR: Absolutely. And to that end, all three guests today, Irma, Evan, and David we'll post all of your social links so people can glean even more wisdom from what you offer. And with that, I want to thank you, Irma, and you, Evan, so much for joining us today. It's been a very interesting conversation.
IRMA: Thank you, David. It's been a pleasure, and we always appreciate the opportunity to talk about the exciting new technologies especially the impact of them on patient care and patient outcomes.
DAVID HOULDING: Thanks, everyone.
EVAN: Thanks, everyone.
DAVID: Thank you for joining us for this episode of the Azure for Industry Podcast, the show that explores how industry experts are transforming our world with Azure. For show topic recommendations or other feedback, reach out to us at industrypodcast@microsoft.com.